NEW PRODUCT STRATEGIC MESSAGING
24/7 VIDEO VISITS
The ideal way to introduce this concept is to initially prepare a video that demonstrates a typical physician/patient encounter. This will demonstrate the ease of access and interaction, show the limits and possibilities of what the doctor can do and clearly present the benefits of securing an immediate professional opinion about a patient's condition and the steps needed to return to health. The entire introduction can be centered around this video (or videos if different scenarios are appropriate).
The video allows creation of:
The approach combines the user experience with disclosure of the five primary benefits.:
Here are some recommended headlines (subject lines):
As with the 24/7 Visit, the quickest way to achieve awareness and acceptance of the new program would be to demonstrate its use on a video. Patients could be shown different scenarios and given step-by-step instruction on how to use the new feature. They could be told about the many uses of the Cost Calculator and be made aware of its limitations. Some of the most typical applications could be presented, ranging from a diagnostic procedure to major surgery to an in-office treatment. A side-by-side visual could be shown that compares the costs calculated online with the results shown on an actual billing. The video would demonstrate the ease of use and the confidence gained to engage in a procedure with the knowledge of the financial commitment gained in advance.
The Video allows creation of:
This approach combines the user experience with the disclosure of the five primary benefits:
Here are some recommended headlines (subject lines)